Hasbro and ASICS Team Up for New GI Joe Shoes at Foot Locker

Friday morning, Hasbro and ASCIS announced a new partnership.  I admit, I wasn’t surprised that a deal was made to create shoes and apparel featuring a Hasbro brand; that’s nothing new.  It’s a way to get a Hasbro property out into the world past the toy room or aisle.  I was extremely surprised when I heard that the property in question is GI Joe. Unfortunately, the Joe line has seen better days.  There’s been no new retail product in a long time, the convention had its last hurrah last year, and the club is starting to wind down operations.  It’s

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