Hasbro Star Wars Q&A Answers – Late April 2010

You asked, Hasbro answered! Hit the jump to see the answers from Hasbro and Hunter PR! What processes do you use to prototype larger, interactive toys — playsets, large vehicles, etc? When in the prototyping process do they get kid-tested, and if so, how do you handle the prototypes around potentially-rowdy youngsters? We’re curious as to the behind-the-scenes processes of creating and testing these one-of-a-kind conceptual pieces. With regards to the upcoming Force FX lightsabers, how will the blades be made removable? Will there still be the string of LEDs in the blade, with a quick-detach, or is it going

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Hasbro Transformers Q&A – May 2010 Call for Questions!

It’s time once again to submit questions to Hasbro’s Transformers team! Questions must be in to us by 11:59pm Eastern Time on Sunday, May 2! You can post your questions below, send them to us on Twitter, or send them to you’ll have to enable Javascript to see the E-mail address. We’ll pick the two best questions and send them off to Hasbro. As usual, the following rules apply: Hasbro probably won’t answer questions about future product unless they can reveal it to the public, so keep that in mind if you ask about future toys. Be constructive in your

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Transformers Hall of Fame 2010 – Vote Now!

4/22/2010 UPDATE: Voting extended to April 23, 11:59am ET! If comments are closed below, vote here: http://www.asmzine.com/geekly-rewind/2010/04/22/transformers-hall-of-fame-voting-entry-post/ 4/21/2010 UPDATE: Voting extended to April 22, 11:59pm ET! This year, Hasbro is inducting five Transformer characters into the Transformers Hall of Fame! The inaugural class includes Optimus Prime, Megatron, Bumblebee and Starscream, but it’s up to you to choose the fifth! Here’s the deal — in May, the official Transformers website, Transformers.com will hold balloting for Transformers fans to choose the fifth character, and Hasbro has asked numerous fan outlets to choose who will appear on the ballot. Here’s how you can

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Dr. Horrible’s Play-Along 8-bit RPG… or something

In case you haven’t seen it across Twitter, Facebook, MySpace, or your mom calling you about it, a very talented person has put together an 8-bit RPG-style rendition of Dr. Horrible’s Sing-Along Blog Act I.  Go to http://www.doctoroctoroc.com/8-bit-dr-horrible/ to see it in hi-def Flash, or hit the break to see it embedded via You Tube. It’s awesome stuff.  Don’t forget to download the 8-bit soundtrack and throw a few bucks his way if you so desire.

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April Star Wars Questions Due Soon!

It’s that time again, time to send Hasbro your Star Wars questions!  We’re expecting our previous round of answers back soon, but that doesn’t mean you can’t think of new questions no.  Send any questions to hasbroswqa@asmzine.comyou’ll have to enable Javascript to see the E-mail address, post a comment below, or reply to/direct message our Twitter account.  We’ll pick the two best questions and send them off to Hasbro each round. The next round of questions are due April 8, 2010 by 10:00pm ET! There are a few rules for this: Hasbro probably won’t answer questions about future product unless

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Wait — We Have A Blog?

We do now!  Welcome to The Geekly Rewind, ASM‘s new blog!  Yes, this is April 1st, but no, it’s not an April Fool’s Day joke.  As I, Phil, just told Adam Pawlus via Twitter, I take pride in never having published an AFD Joke.  Mainly because I don’t think I’ve ever published on AFD before…. But, yes, this is our new blog.  I hope that you’ll come back and visit us while we roll out this new feature.  There will be some kinks to work out at first.  And no, we won’t be updating multiple times a day — we’re

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