Win Tickets to Star Wars Celebration V!

Just got an E-mail from Hunter PR: Hello STAR WARS Fans! It is time to hit your local retail aisles!  Purchase specially marked STAR WARS products for a chance to instantly win a pair of VIP tickets to STAR WARS Celebration V in Orlando, Florida – worth over $600! Between now and July 26th, look inside STAR WARS Droid Factory Figures, Battle Packs, Comic Packs and Starfighter Vehicles featuring the attached sticker to see if you’re a winner.  (No purchase necessary.  Void where prohibited) For more information, including all of the benefits of a VIP ticket and complete rules, please

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Hasbro Reveals Transformers Hall of Fame’s Inaugural Members

From Hasbro and Hunter PR: HASBRO REVEALS TRANSFORMERS HALL OF FAME’S INAUGURAL MEMBERS TRANSFORMERS Fans May Participate in Selecting One Additional Robot to Join Hall of Fame’s 2010 Class Pawtucket, R.I. (May 10, 2010) — After more than 25 years of “MORE THAN MEETS THE EYE” action, Hasbro, Inc. (NYSE: HAS) is launching the TRANSFORMERS Hall of Fame that will honor those influential in creating and building this iconic entertainment brand as well as actual  “ROBOTS IN DISGUISE.” In 2010, Hasbro will induct four individuals into the TRANSFORMERS Hall of Fame who helped shape the global entertainment brand that has

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Hasbro Marvel Q&A – May 2010 – Call For Questions!

It’s time once again to submit questions to Hasbro’s Transformers team! Questions must be in to us by 11:59pm Eastern Time on Thursday, May 6! You can post your questions below, send them to us on Twitter, or send them to enable Javascript to see the E-mail address. We’ll pick the two best questions and send them off to Hasbro. As usual, the following rules apply: Hasbro won’t answer questions regarding when certain characters will be made, redesigned or released (even if it’s just talking hypothetically or potentially). Sales and cost data are not available for discussion, nor are topics

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Hasbro Star Wars Q&A – May 2010 – Call For Questions!

It’s time once again to submit questions to Hasbro’s Transformers team! Questions must be in to us by 11:59pm Eastern Time on Thursday, May 6! You can post your questions below, send them to us on Twitter, or send them to enable Javascript to see the E-mail address. We’ll pick the two best questions and send them off to Hasbro. As usual, the following rules apply: Hasbro probably won’t answer questions about future product unless they can reveal it to the public, so keep that in mind if you ask about future toys. Be constructive in your questions. Don’t just

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Press Release: Del Ray Announces New Transformers Origin Novel

DEL REY ANNOUNCES TRANSFORMERS ORIGINS STORY NOVEL NEW YORK, NY — April 27, 2010 — Del Rey, an imprint of Ballantine Books at the Random House Publishing Group, announced today that Del Rey Books will publish TRANSFORMERS: EXODUS. Telling one of the most important stories in the TRANSFORMERS canon, this novel explores and expands upon the origins of the supervillain MEGATRON, leader of the evil DECEPTICONS, and the rise of OPTIMUS PRIME to leadership of the heroic AUTOBOTS. TRANSFORMERS: EXODUS will be written by Alex Irvine and will release in Summer 2010.

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Hasbro Star Wars Q&A Answers – Late April 2010

You asked, Hasbro answered! Hit the jump to see the answers from Hasbro and Hunter PR! What processes do you use to prototype larger, interactive toys — playsets, large vehicles, etc? When in the prototyping process do they get kid-tested, and if so, how do you handle the prototypes around potentially-rowdy youngsters? We’re curious as to the behind-the-scenes processes of creating and testing these one-of-a-kind conceptual pieces. With regards to the upcoming Force FX lightsabers, how will the blades be made removable? Will there still be the string of LEDs in the blade, with a quick-detach, or is it going

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Hasbro Transformers Q&A – May 2010 Call for Questions!

It’s time once again to submit questions to Hasbro’s Transformers team! Questions must be in to us by 11:59pm Eastern Time on Sunday, May 2! You can post your questions below, send them to us on Twitter, or send them to you’ll have to enable Javascript to see the E-mail address. We’ll pick the two best questions and send them off to Hasbro. As usual, the following rules apply: Hasbro probably won’t answer questions about future product unless they can reveal it to the public, so keep that in mind if you ask about future toys. Be constructive in your

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