Hasbro Star Wars Q&A – June 2010 – Call For Questions!

It’s time once again to submit questions to Hasbro’s Star Wars team! Questions must be in to us by 11:59pm Eastern Time on Thursday, June 3! You can post your questions below, send them to us on Twitter, or send them to hasswqa@asmzine.comenable Javascript to see the E-mail address. We’ll pick the two best questions and send them off to Hasbro. As usual, the following rules apply: Hasbro probably won’t answer questions about future product unless they can reveal it to the public, so keep that in mind if you ask about future toys. Be constructive in your questions. Don’t

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Hasbro Marvel Q&A – June 2010 – Call For Questions!

It’s time once again to submit questions to Hasbro’s Marvel team! Questions must be in to us by 11:59pm Eastern Time on Thursday, June 3! You can post your questions below, send them to us on Twitter, or send them to hasmarvqa@asmzine.comenable Javascript to see the E-mail address. We’ll pick the three best questions and send them off to Hasbro. As usual, the following rules apply: Hasbro won’t answer questions regarding when certain characters will be made, redesigned or released (even if it’s just talking hypothetically or potentially). Sales and cost data are not available for discussion, nor are topics

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Mezco and DC Join Forces

Mezco Toyz To Create Mez-Itz Line For DC Comics Universe New York- Mezco Toyz is proud to announce that is has signed a deal with Warner Bros. Consumer Products, on behalf of DC Comics, to create Mez-Itz, Mezco’s signature designer vinyl brand. The deal gives Mezco Toyz full access to the massive DC Universe of characters as well as specific movies, including world-famous superheroes such as Superman, Batman, Wonder Woman, Green Lantern, and the vast array of villains associated with these iconic heroes. The first characters to be revealed to the public will be Batman and The Joker.  The Dark

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Hasbro News: Transformers & Star Wars Promotions

Just received this E-mail from Hasbro/Hunter PR: We are excited to announce the launch of two great, new Hasbro ‘Summer Savings’ promotions for our TRANSFORMERS and STAR WARS brands. Starting today, through July 31, 2010, when you purchase $25 or more of select Hasbro TRANSFORMERS or STAR WARS products, you will receive product of $25 value FREE! In Hasbro’s “TRANSFORMERS Double Your Action Giveaway,” when consumers purchase $25 or more of select Hasbro TRANSFORMERS: REVENGE OF THE FALLEN product, they will get three (3) TRANSFORMERS Deluxe Class figures free! For more information visit http://www.hasbro.com/transformers/en_US/discover/transformers-toy-giveaway Also, Hasbro’s “STAR WARS Free Gear

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Hasbro Marvel Q&A Answers – May 2010

You asked and Hasbro answered! Hit the jump to see the answers from Hasbro and Hunter PR! By the time these questions get returned to us, Iron Man 2 will have been out in theaters for several weeks. Is it easier to create product for a sequel since you already have a relationship with the studio/director/producers from the first movie, or is it harder to create product for a sequel since you have the drive to always do better and produce more exciting toys than the first time? Hasbro’s creative partnership with Marvel involves a lot of idea generation on

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How “The Empire Strikes Back” Changed My Life

One of my most vivid childhood memories is a close-up of Luke in his X-Wing, fighting in the Death Star Battle from Star Wars.  I was about 4 years old when my parents took me to see Star Wars, and I loved it.  I know they took me to see The Empire Strikes Back and Return of the Jedi as well; in fact, I have this memory of seeing each in the theater three times. So, when ESB premiered 30 years ago, I was 6 years old.  You can’t imagine how the sights and sounds of the AT-ATs attacking on

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IDW Publishing and Hasbro bring Transformers and G.I. Joe Comics to the iPad

FOR IMMEDIATE RELEASE IDW Publishing and Hasbro bring Transformers and G. I. Joe Comics to the iPad™ “Storefront” applications debut as top downloads on iPad™ Free apps include three free comics each San Diego, CA (May 17, 2010) – IDW Publishing and Hasbro are proud to announce that TRANSFORMERS Comics and G.I. JOE Comics applications are available now on the Apple iPad. Taking full advantage of the iPad’s full-screen, full-color capabilities, the apps will offer the next level of reading experience to fans. The free IDW iPad storefront apps each include three free comics with the initial download, and offer

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Hasbro Marvel Q&A Answers – April 2010

The answers were delayed a bit, but you asked and Hasbro answered! Hit the jump to see the answers from Hasbro and Hunter PR! What are some of the challenges you find in trying to create decos of costumes where every artist seems to have his or her own take on drawing it? Do you go back to the model sheets if possible, or do you just try to blend the variants to get the best meld? What sort of processes do you need to do to flesh out a line, such as Spider-Man? He’s only got a few costumes,

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