“Get Smurf’d” Is Right

I’d like to think I’m a pretty easy-going guy when it comes to franchise reboots. The new Transformers franchise?  Okay, I’ve come way down on my love of ROTF, but I’m okay with what Michael Bay and others did with the aesthetic look of the characters, as well as changing vehicle modes, etc. The new Star Trek?  Totally loved it.  Sure, it reboots continuity, but it did it in a way that keeps all the old stories intact. But this new Smurfs movie?  Oh, boy, I’m having trouble swallowing this one.  Watch the new teaser and read spoilers after the

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Hasbro Transformers Q&A – May 2010 Answers

You asked and Hasbro answered! Hit the jump to see the answers from Hasbro and Hunter PR! For about five years, over the course of the Unicron Trilogy, it seemed like Hasbro was taking a relatively passive role when it came to the creation of tie-in media, or at least willing to let other companies like Takara (now Tomy) write the cartoon and then Hasbro would adapt it for the North American audiences. Then, during the creation of the Movie franchise and Transformers: Animated, Hasbro has been taking a very active, prominent role in the creation of tie-in media. Over

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Press Release – Mezco Toys – Green Hornet 1/6 Scale Figures

Green Hornet 1/6 Scale 12inch Figures Mezco 12inch 1/6th scale figures are based on the characters from the upcoming big budget tent pole film from Sony Pictures. The Green Hornet, due to release January 2011. A classic character of film, television, radio, and comic books returns to the big screen in Columbia Pictures’ feature film The Green Hornet, starring Seth Rogen as the vigilante crime-fighter. The film will be based upon “The Green Hornet” radio series created by George W. Trendle. The 12 inch figures feature amazing attention to detail, perfectly capturing both the actor’s likenesses as well as the

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Press Release – Mezco Toys – Scott Pilgrim 8-inch Plush Toys

Mezco Toyz Presents Scott Pilgrim vs. the World 8″ Plush Scott and Ramona Mezco Toyz creates 8inch plush figures of Scott Pilgrim and Ramona Flowers, based on the characters from the upcoming Universal Studios movie “Scott Pilgrim vs. the World”, due August 2010. Meet charming and jobless Scott Pilgrim (Michael Cera); a bass guitarist for garage band Sex Bob-omb. The 22-year-old has just met the girl of his dreams…literally. The only catch to winning Ramona Flowers (Mary Elizabeth Winstead)? Her seven evil exes are coming to kill him. Genre-smashing filmmaker Edgar Wright (“Hot Fuzz”, “Shaun of the Dead”) tells the

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Hasbro Star Wars Q&A – May 2010 Answers

You asked and Hasbro answered! Hit the jump to see the answers from Hasbro and Hunter PR! Was the huge empty space inside the Clone Wars Y-Wing meant to be used as figure and/or accessory storage, and the bar it has in the middle meant to evoke a carry handle? It looks like it was meant to transport characters in both play and real life. One of our readers recently picked up the old Power of the Force 2 Death Star mini-playsets and found himself very amused by the pretty blatantly tacked-on missile launchers and the 12-inch-scale Rebel Trooper blaster

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Hasbro Star Wars Q&A – June 2010 – Call For Questions!

It’s time once again to submit questions to Hasbro’s Star Wars team! Questions must be in to us by 11:59pm Eastern Time on Thursday, June 3! You can post your questions below, send them to us on Twitter, or send them to hasswqa@asmzine.comenable Javascript to see the E-mail address. We’ll pick the two best questions and send them off to Hasbro. As usual, the following rules apply: Hasbro probably won’t answer questions about future product unless they can reveal it to the public, so keep that in mind if you ask about future toys. Be constructive in your questions. Don’t

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Hasbro Marvel Q&A – June 2010 – Call For Questions!

It’s time once again to submit questions to Hasbro’s Marvel team! Questions must be in to us by 11:59pm Eastern Time on Thursday, June 3! You can post your questions below, send them to us on Twitter, or send them to hasmarvqa@asmzine.comenable Javascript to see the E-mail address. We’ll pick the three best questions and send them off to Hasbro. As usual, the following rules apply: Hasbro won’t answer questions regarding when certain characters will be made, redesigned or released (even if it’s just talking hypothetically or potentially). Sales and cost data are not available for discussion, nor are topics

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Mezco and DC Join Forces

Mezco Toyz To Create Mez-Itz Line For DC Comics Universe New York- Mezco Toyz is proud to announce that is has signed a deal with Warner Bros. Consumer Products, on behalf of DC Comics, to create Mez-Itz, Mezco’s signature designer vinyl brand. The deal gives Mezco Toyz full access to the massive DC Universe of characters as well as specific movies, including world-famous superheroes such as Superman, Batman, Wonder Woman, Green Lantern, and the vast array of villains associated with these iconic heroes. The first characters to be revealed to the public will be Batman and The Joker.  The Dark

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Hasbro News: Transformers & Star Wars Promotions

Just received this E-mail from Hasbro/Hunter PR: We are excited to announce the launch of two great, new Hasbro ‘Summer Savings’ promotions for our TRANSFORMERS and STAR WARS brands. Starting today, through July 31, 2010, when you purchase $25 or more of select Hasbro TRANSFORMERS or STAR WARS products, you will receive product of $25 value FREE! In Hasbro’s “TRANSFORMERS Double Your Action Giveaway,” when consumers purchase $25 or more of select Hasbro TRANSFORMERS: REVENGE OF THE FALLEN product, they will get three (3) TRANSFORMERS Deluxe Class figures free! For more information visit http://www.hasbro.com/transformers/en_US/discover/transformers-toy-giveaway Also, Hasbro’s “STAR WARS Free Gear

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Hasbro Marvel Q&A Answers – May 2010

You asked and Hasbro answered! Hit the jump to see the answers from Hasbro and Hunter PR! By the time these questions get returned to us, Iron Man 2 will have been out in theaters for several weeks. Is it easier to create product for a sequel since you already have a relationship with the studio/director/producers from the first movie, or is it harder to create product for a sequel since you have the drive to always do better and produce more exciting toys than the first time? Hasbro’s creative partnership with Marvel involves a lot of idea generation on

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